The Crafter Guitar Story
by President InJae Park
Thank you for interest in Crafter guitars. My father, HyunKwon Park, founded our company in April 1972. The first guitars were built in the basement of his home where he had just 20 square meters of space and a staff of 4. He soon chose Sungeum as the name for the guitars. In Korean it means 'accomplishing the sound' and is a name which, in the Korean language, captured the spirit, passion and ethos of the company and its products. My father's company enjoyed early success building classical guitars which soon acquired a reputation for excellence among local musicians. By 1978 the Sungeum guitar company had outgrown their basement space and moved to bigger premises in Yangju-gun, just outside Seoul, in order to fulfil growing demand for the guitars. I joined my father in 1986 and the decision was made to take our guitars to the world market. I chose the name Crafter to represent the brand globally. To me, the name Crafter has connotations of high quality and also pays tribute to the craftsmen who create the guitars. The Crafter brand is now registered in more than 40 countries throughout the world.
In 2009, we expanded again and built a bigger, state-of-the art guitar factory, in order to keep pace with demand. The move was the result of 5 years of planning and construction, and features modern facilities including leisure rooms, a spacious restaurant, gym, and a chapel for all the staff. Building in the same area as the previous workshop meant that Crafter could retain all of their loyal and highly trained staff. Although today's guitars are produced using all the fantastic benefits of modern technology, a great amount hand craftwork still goes into the making of each instrument. More than 60,000 instruments leave our factory each year, and every single one of them has its own personality, just like the people who build them. Since the very start in 1972 we have pursued a program of continuous review and development and we are proud that our innovations, quality and value have resulted in the instrument that you have chosen ahead of so many others. Thank you again for choosing Crafter and we hope that your guitar will give you many years of good service and playing pleasure.
My father, HyunKwon Park and I in our company showroom.